Sell experiences, not products

By |2 October 2017|Experiential Marketing|Comments Off on Sell experiences, not products

Thanks to the internet, social media, email, and smartphones, brands have more access to their target audiences than ever before. But why is it still so hard to actually engage with consumers and potential consumers? Instead of selling products, it might be in a brand’s best interest to sell experiences instead.

“Experiential marketing is a type […]