Why and How Experiential Marketing Appeals to Millennials

By |19 March 2018|Experiential Marketing|Comments Off on Why and How Experiential Marketing Appeals to Millennials

Millennials are the largest living generation in the United States as well as in South Africa. It is therefore not surprising that, with a staggering $3.39 trillion in spending power, millennials currently have the most consumer influence of any generation.

Greg Martin from Tradeway commented that it is apparent that traditional marketing strategies no longer hits […]