Employ Experiential Marketing to Extract High Value Experience on Campus

By |12 March 2018|Experiential Marketing|0 Comments

Spending and brand engagement among millennials and Generation Z consumers have shifted over the past decade – they have become more responsive to experiential marketing. With traditional outbound messaging lagging behind, the shift is evident across all types of advertising and marketing niches. Apple and Google, retail giants such as they are, tapped into this […]