Marketing

19Mar 18

Why and How Experiential Marketing Appeals to Millennials

By |19 March 2018|Experiential Marketing|Comments Off on Why and How Experiential Marketing Appeals to Millennials

Millennials are the largest living generation in the United States as well as in South Africa. It is therefore not surprising that, with a staggering $3.39 trillion in spending power, millennials currently have the most consumer influence of any generation.

Greg Martin from Tradeway commented that it is apparent that traditional marketing strategies no longer hits […]

5Mar 18

The Exciting Opportunities of Product Placement

By |5 March 2018|Experiential Marketing|Comments Off on The Exciting Opportunities of Product Placement

Manet’s painting, A Bar at the Folies-Berere, featuring two bottles with a distinctive label and shape which allowed them to be identified as Bass beer, was perhaps the first example of (inadvertent?) product placement. Today, the concept has evolved to experience-focused propositions designed to enhance the viewing experience. Not only has product placement come a […]

27Jun 16

How to serve and empower your team as a manager

By |27 June 2016|Experiential Marketing, General|Comments Off on How to serve and empower your team as a manager

Managers have to wear many hats. Besides striving to achieve an organisation’s goals and motivating their teams, they also have to juggle deadlines, client needs and administrative duties. A clear leadership philosophy is one of the ways to make sure that you stay on the right path.
As a leader within the business, you have to […]

20Jun 16

Top reasons you should be implementing experiential marketing

By |20 June 2016|Experiential Marketing|Comments Off on Top reasons you should be implementing experiential marketing

Traditional advertising has had its day. In fact, it still works rather well for many companies, but there’s a new kid on the block and it’s high time everyone gave it some attention! Who’s the new kid? It’s experiential marketing. While this type of interactive and highly personalised marketing strategy wows the rest of the […]

13Jun 16

Cost-Effective Experiential Solutions to Boost Your Brand

By |13 June 2016|Experiential Marketing|Comments Off on Cost-Effective Experiential Solutions to Boost Your Brand

By now the good news of experiential marketing has reached you and you are sure to be interested in the positive returns it offers. In many instances, companies have discovered that they just don’t have the budget to support their new found interest in experiential marketing, but is that really true? By design, experiential marketing […]

6Jun 16

Nurture Attention into Engagement with Experiential Marketing

By |6 June 2016|Experiential Marketing|Comments Off on Nurture Attention into Engagement with Experiential Marketing

Create the Real Customer Experience
Have you ever heard the quip “I’m too poor to even pay attention”? That would certainly be a shame in the marketing world in this day and age, as attention these days is quite frankly considered to be currency! Without attention, a business and product simply cannot thrive. With the right […]

28Mar 16

The big challenge for CEO and executives

By |28 March 2016|Brand Activation, Marketing Campaigns|Comments Off on The big challenge for CEO and executives

The world keeps changing at a rapid pace, with digital technology and social data merging to give consumers services that they never would have dreamed they could get. Besides newer tools like Uber and Air BnB, which have removed the need for traditional service providers in their industries, things like virtual reality and facial recognition […]

14Mar 16

Clients who can derail the business process

By |14 March 2016|Marketing Campaigns|Comments Off on Clients who can derail the business process

When setting up a new business, the main focus is to build relationships with clients that could eventually lead to sales. However, as a business owner you need to have an idea of the type of decision makers that are present in an organisation. In most cases, the sales process will need their approval especially […]

15Feb 16

Targeting the low income market

By |15 February 2016|Marketing Campaigns|Comments Off on Targeting the low income market

Appealing to people who don’t have a lot of disposable income is a tricky thing to do. Many times, clients don’t really understand their needs, fears and challenges, which can make their marketing efforts exceptionally difficult.

If you are doing business in Africa, then chances are that one of your company’s buyer personas is the poor […]

25Jan 16

Sell Your Brand and Product with Charisma

By |25 January 2016|Marketing Campaigns|Comments Off on Sell Your Brand and Product with Charisma

How much thought do you give to who is on the frontline of your business representing your brand and products? When it comes to marketing and selling, charisma sells and it just takes a look at some of the world’s leaders to realise that those with a charismatic approach are followed. Take for example Steve […]