For many years trade shows, exhibitions, and expo events were a superb way for businesses to generate leads. These events were where the mega deals were concluded. Things have shifted in recent years though.
The power of buying has transferred very much from the seller to the buyer because of the expansion of the Internet. […]
Experiential marketing is an astonishingly powerful new method for marketers to generate value for business by enriching interactions between the consumer and the brand at all stages of the buying process.
A recent study indicated that more than half of marketers (51%) plan to invest more in experience based marketing in 2016, aiming to create a […]