The future of shopper marketing

By |18 September 2017|General|Comments Off on The future of shopper marketing

Gone are the days when you could neatly segment your customer base into ‘online shoppers’ and ‘offline shoppers’. Today, brands need to focus on providing a seamless customer experience.

The first place to start is to understand where your customer is at during each touchpoint with your brand. Gaining a deep understanding of their needs, their […]