The Exciting Opportunities of Product Placement

By |5 March 2018|Experiential Marketing|Comments Off on The Exciting Opportunities of Product Placement

Manet’s painting, A Bar at the Folies-Berere, featuring two bottles with a distinctive label and shape which allowed them to be identified as Bass beer, was perhaps the first example of (inadvertent?) product placement. Today, the concept has evolved to experience-focused propositions designed to enhance the viewing experience. Not only has product placement come a […]