brand experience

27Dec 16

Clowning around: Laughter as a brand experience

By |27 December 2016|Brand Activation, Experiential Marketing|0 Comments

They say that laughter is the best medicine. Yet somewhere along the line, cultural perceptions of the ultimate personification of laughter – the clown – have become skewed. Consider urban legends and modern folklore depicting the ghoulish, even evil clown. Consider Stephen King’s cult classic, It.
Does this represent what clowns are, and what they do?
There […]

19Dec 16

How clever marketing made Yeti Coolers a must-have brand experience

By |19 December 2016|Brand Activation, Experiential Marketing|0 Comments

Who would have thought that coolers and ice chests would become a cultural phenomenon? Yet that is exactly what Yeti has become, thanks to experiential marketing tactics with enough scope to appeal to both outdoorsy types as well as urban professionals.
The company’s revenue reached nearly $450 million last year – a fact that is indicative […]