Brand Ambassadors

19Sep 16

The Evolution of Experiential Marketing

By |19 September 2016|Brand Activation, Experiential Marketing|Comments Off on The Evolution of Experiential Marketing

Experiential marketing has becoming increasingly sophisticated. Customers expected to be courted and entertained while technology often demands more user interaction with an expert in order for the customer to understand or appreciate the product fully.
One size does not fit all
As such, the demand for the perfect team of Brand Ambassadors is high; it is no […]

5Sep 16

Do Your Brand Ambassadors Do Your Brand Justice?

By |5 September 2016|Experiential Marketing|Comments Off on Do Your Brand Ambassadors Do Your Brand Justice?

“The only constant in life is change.” This quote is as pertinent today as it was when coined by Heraclitus of Ephesus, a Greek philosopher, back in 500BC. Take the aviation industry as an example. Not much more than a hundred years ago the Wright brothers made the first controlled, sustained flight of a powered, […]