Brand activation

4Apr 16

The internet of things and smart fridges

By |4 April 2016|Brand Activation, Consumer News|Comments Off on The internet of things and smart fridges

The big brands of today are focusing on customer retention and repeat sales. Being able to connect with your customers and get them to make repeat purchases is also becoming easier thanks to the Internet of Things and a specific appliance that virtually every household already possesses – a refrigerator.
Samsung has recently launched a “smart” […]

21Mar 16

When co-branding is a great idea for your brand activation campaign

By |21 March 2016|Brand Activation, Marketing Campaigns|Comments Off on When co-branding is a great idea for your brand activation campaign

Brand activation strategies can include everything from immersive storytelling and virtual reality to experiential marketing campaigns. In some instances, however, co-branding is definitely the way to go.
What makes co-branding a compelling idea is the fact that it’s usually very memorable, unique and it pairs together two brands that are targeting the same niche group of […]

22Feb 16

Brand activation strategies: what it is and why you need it

By |22 February 2016|Brand Activation|Comments Off on Brand activation strategies: what it is and why you need it

For many people, the term ‘brand activation strategy’ might sound like another marketing buzzword that doesn’t really add value. Upon investigation, however, you will probably come to see that this type of marketing strategy can have a profound effect on your achieving your branding goals.

Brand activation is the process of increasing awareness and engagement with […]

23Nov 15

Brand activations tips to appeal to moms

By |23 November 2015|Brand Activation|Comments Off on Brand activations tips to appeal to moms

Women have a lot of buying and social power. Moms have become a niche group, with many businesses targeting this consumer group due to the enormous potential they can offer businesses.

What many businesses get wrong, however, is truly understanding what mothers want and need. In order to appeal to moms, you need to understand their […]

9Nov 15

Brand Activation and Promotion Agencies Create Jobs for Youths in SA

By |9 November 2015|General|Comments Off on Brand Activation and Promotion Agencies Create Jobs for Youths in SA

In a world where joblessness seems to rise with each passing day, we are here to tell you that companies that choose to take on brand activation and carry out promotions for their business are most certainly doing their bit to reduce unemployment statistics in South Africa. If you have had the chance to take […]