activation

12Sep 16

Why All Marketing Should Be Experiential

By |12 September 2016|Experiential Marketing|Comments Off on Why All Marketing Should Be Experiential

While many businesses are including experiential marketing campaigns into their strategies, the brands that wholeheartedly take advantage of experiences as a core aspect of their businesses are benefitting most. With the real focus of any activation being the consumer, in-person events are a natural progression away from interruption-based tactics and towards editorially-driven material.
What is experiential […]

22Aug 16

Using a Flash Mob To Create Brand Awareness

By |22 August 2016|Brand Activation|Comments Off on Using a Flash Mob To Create Brand Awareness

The why
While activations can and do take place anywhere and in just about any form, often all you need is a spontaneous song and dance to turn your frown upside down.
The what
Urbandictionary.com defines a flash mob as “a group of people who appear from out of nowhere, to perform predetermined actions, designed to amuse and […]