How much thought do you give to who is on the frontline of your business representing your brand and products? When it comes to marketing and selling, charisma sells and it just takes a look at some of the world’s leaders to realise that those with a charismatic approach are followed. Take for example Steve Jobs. At first, he was no salesman. Standing behind a lectern making little to no eye contact and reading from his notes was certainly no way to grab the attention of his target audience. Just a few years later, he had learned to command the attention of his audience. Gone were the days of hiding behind a lectern. Owning the stage, making good eye contact and driving his message home was a result of training…training to be charismatic!

Other fine examples of charismatic sellers or leaders include Bill Clinton and David Beckham. Neither of whom need introduction! According to Olivia Fox Cabane, author of The Charisma Myth, “personal magnetism” can be taught and is a combination of presence, power and warmth. These are alluring qualities that can help executives and sales professionals get the attention of their target audience and drive the sale home.

That being said, it is critically obvious just how important it is to ensure that your marketers and sales teams are commanding, charismatic and possess great communication skills.

Charismatic Brand Activations, Experiential Marketing and Field Marketing Services from Tradeway

If you are looking for a marketing team to handle the effective activation of your brand or various field marketing and experiential marketing endeavours, you have come to just the right place. At Tradeway we understand the importance behind hiring charismatic staff members – team players who are confident and help to build trust and confidence in your brand and product range.

We have developed our own unique 4-tier brand ambassador rating platform which introduces very specific requirements for each level. The requirements cover communication and selling skills, personal presentation and financial and computer literacy. With this particular platform we are able to match up our brand ambassadors with the right brand which in turn will do wonders for your marketing strategy and brand as a whole.

Do you want to learn more about how we can market your brand and product with charisma and for the best possible outcome? Take a look at our experience and existing customer base and feel free to contact us at Tradeway for more information and advice today.