If you have yet to embrace the ever-growing trend of experiential marketing, now’s your chance! Tradeway has a few suggestions that could help you to incorporate this new marketing approach into the next event that you attend – and reap some incredible rewards as a result. Not only will it help you to reach maximum exposure by creating memorable customer experiences, but it will also give you the opportunity to stand out from your competitors and gain the ‘edge’ within your industry.
Promote and Encourage Engagement
The main goal of any experiential marketing campaign is to convince the audience to interact with your brand and what it offers. How do you do this? By promising the audience a memorable, worthwhile experience – and delivering on that promise. Why not start by promoting customer interaction through enticing, colourful displays that demand attention. Touch screen technology and social media booths are all the rage now, so be sure to use these trends to your advantage… just don’t forget to put your own spin on it. Nobody likes a copycat!
Let Them Come to You
The goal is to be approachable. You want to entice your audience so that they feel invited to participate, as opposed to feeling forced into it. You can encourage voluntary consumer participation by providing them with an experience they can’t say no to. Think freebies, interactive games and perhaps a photo booth or two. It is also a good idea to enlist the services of a friendly, confident brand ambassador. He or she will make sure that the consumers feel relaxed and taken care of.
Embrace the Power of Outdoor Advertising
If you’re participating in a tradeshow or an industry-related event, outdoor advertising could be your ticket to gaining that all-important ‘edge’. It makes sure that the people attending the event are aware of your brand and its presence before they even enter the premises. If done right, it can lead to them looking out for you once they get inside and getting excited about what you will have waiting for them once they find you.
It is possible to find plenty of experiential marketing inspiration online… The secret is to do something special, so unique that people will remember. To get this right, it may be time to consider hiring an Activation Agency in South Africa with the experience necessary to help get your brand or business noticed. This is where the experts at Tradeway come in. We specialise in experiential marketing, activations and field marketing, doing our utmost best to put our clients and their products/services on the map. We will help you to create and solidify meaningful relationships with your audience through creativity, research and a firm understanding of your target market, as well as their wants and needs. Contact us today to learn more about our range of services and how we can assist YOU.