When you consider the most memorable experiential marketing campaigns, most of them inevitably belong to big brands. Experiential marketing isn’t just for the top guns, however. Instead of focusing on promotional materials, small businesses should be using experiential marketing campaigns to connect with their customers on an emotional level. Here are just a few reasons […]
Gone are the days when you could neatly segment your customer base into ‘online shoppers’ and ‘offline shoppers’. Today, brands need to focus on providing a seamless customer experience.
The first place to start is to understand where your customer is at during each touchpoint with your brand. Gaining a deep understanding of their needs, their […]
Whether or not a customer stays loyal to your brand, becomes a brand advocate, or moves to a competitor depends on many things, with customer experience being front and centre. While many companies are focusing on improving the experience that customers have at every touchpoint, not enough are paying attention to what happens after the […]
According to GE Capital Retail Bank’s second annual Major Purchase Shopper Study, 81% of consumers go online before heading out to the store, up 20% from last year, and spend an average of 79 days gathering information before making a major purchase.
“Thanks to social media, people spend a lot of their time researching products online. […]
Classically-skilled agencies are scrambling to acquire a broader skillset as the line between BTL, ATL and TTL fades and makes way for more integrated, full-service solutions. Enter Cart.
Cart Agency is the brainchild of former The Creative Counsel ECD, Joash Daniel and reinvents how brand challenges are approached and solved.
Cart Agency is a fully integrated, specialist-led […]
The warmer months are on their way back again, so now’s the perfect time to get your marketing strategy in line to successfully make the most of your summertime budget. Seeing as though spring and summer are when most people venture outdoors, whether it is to hit the mall for a shopping spree or to […]
As a business owner, if you’re new to the marketing game, you will have probably heard plenty about both above the line and below the line marketing strategies and techniques. While both can certainly give your brand a hearty boost, if you want to get to know your audience on a more personal level and […]
The digital arena is swiftly becoming the easiest and most efficient place in which to successfully interact with and get to know your target market. It provides you with opportunities to stand out without having to spend thousands of rands in the process. It provides you with the ability to enjoy real-time interactions with people […]
While going digital is quickly becoming essential for all businesses who wish to make the most out of their marketing budgets, many business owners will be surprised to hear that there are still many BTL promotional techniques that it is still worthwhile to invest in. We look at five of the most valuable options below.
As Richard Branson has emphasised countless times in the past, it’s not your clients who should come first! It is your employees! If your employees are happy, they will make the extra effort to see to it that your clients are too. With this in mind, here are Tradeway’s top tips for turning your employees […]