Millennials, or those born between 1982 and 2002, are a generation on which the vast majority of brands have focused their marketing efforts over the last few years. However, many wonder which marketing approaches tend to elicit the best results amongst this generation. If you’re asking us, the experts at Tradeway, we can tell you without any shadow of a doubt that experiential marketing is the secret to really tapping into this complex, rewarding market. Here are three reasons why…

Millennials Value Experiences Above All Else

This is a generation that cannot get enough of things like music festivals, trade shows, plays, exhibits – basically, anything that they can engage with, they will enjoy. With this in mind, it makes sense that they would desire this same kind of interaction with the brands that they know and love.

“Experiential marketing is all about providing a consumer with a memorable experience that he or she will associate positively with the brand responsible for giving them that experience in the first place!” says Tradeway’s Greg Martin. “The best way in which to go about this is to integrate the brand and the experience into the millennials’ environment. In short, know where they are, and make an effort to bring your brand and the experience at the heart of your campaign directly to them. If you wait for them to come to you, rest assured that one of your competitors will get there first!”

Millennials Want Genuine 

Seeing as though they spend hours upon hours on social media, many business owners make the mistake in assuming that all millennials are superficial when, in fact, what most of them crave more than anything else is authenticity. Experiential marketing provides businesses with a chance to interact with this generation honestly and on a more intimate level, thus making it easier for them to form a real connection with the brand.

Millennials Have FOMO 

FOMO, or Fear Of Missing Out, is real amongst millennials! It’s probably the reason why they spend so much time on social media and attending events.

“Basically, make it seem like your experiential marketing event is unmissable, and every millennial within a 50-kilometre radius is almost certain to be there!” says Greg.

“How do you do this? Social media, social media, social media!”

Are you in search of an experiential marketing company to help you make the most of your efforts going forward? Get in touch with the activations, experiential and field marketing experts at Tradeway today!