Monthly Archives: July 2018

23Jul 18

The Four Kinds of Millennials

By |23 July 2018|Experiential Marketing|0 Comments

Up until recently, everyone born between the years 1980 and 2004 were lumped together under the banner ‘Millennials”. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected by different socio-economic factors and as such have […]

16Jul 18

The Millennial Travelling Trend

By |16 July 2018|Experiential Marketing|0 Comments

The generation of Millennials is the most open to new experiences and broader horizons. Born between the years of 1980 and 2004, the millennial generation forms part of a hyper-connected, always online world. Their views and ideas are sculpted not only by their local community but by the international village that is the internet. It […]

9Jul 18

A focus on the South African Millennial

By |9 July 2018|Experiential Marketing|0 Comments

With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and socio-economic factors of being in a developing nation.  Traditional marketing campaigns aren’t effective for this kind of outlook. […]

2Jul 18

The Differences between African and American Millennials

By |2 July 2018|Experiential Marketing|0 Comments

The term Millennial was initially coined by Howe and Strauss to describe anyone who would turn 18 in the year 2000. However, since then the term has been expanded to include anyone born between 1982 and 2004.

The millennial group now ages between 14 and 36, with the older end being financially successful and thus being […]