Monthly Archives: June 2018

25Jun 18

How hotels can differentiate themselves with experiential marketing

By |25 June 2018|Experiential Marketing|0 Comments

The new luxury is really all about experience versus statement. The way that a hotel can differentiate themselves from other hotels is by being able to articulate and communicate the experience that one would have at that hotel as opposed to another hotel.

“There are degrees, aspects, and attributes of luxury that would be experienced in […]

18Jun 18

The difference between experiential marketing and experiential branding

By |18 June 2018|Experiential Marketing|0 Comments

Experiential branding and experiential marketing are two very different things and they have different roles in the overall marketing mix. Experiential marketing is a term that is referred to very commonly these days for communication exercises that involve the delivery of some kind of experience.

“Experiential marketing gets brands out of the usual newspaper, online, and […]

11Jun 18

Employing the senses in experiential marketing

By |11 June 2018|Experiential Marketing|0 Comments

Taste and smell are the only two senses connected to the limbic system of the brain, the part of the brain that is responsible for emotion and memory. If you really think about it, advertising and marketing is all about affecting people’s emotions and creating memories. Essentially, we want to affect consumers’ emotions by creating […]

4Jun 18

Why we need to start paying more attention to Nigeria

By |4 June 2018|Experiential Marketing|0 Comments

Anyone who has done business or launched a marketing campaign in Nigeria will know that this country has a different type of energy to it. The country is a key player in Sub-Saharan Africa and the country’s economic situation makes it a lucrative option for many businesses who are looking to expand into West Africa.

Greg […]