A new whitepaper by Ad-Apocalypse entitled Why Brands Won’t Survive Without Interactive Experiences, the fact that marketing has been a decidedly one-way affair over the past ten years was highlighted. In a scramble to rise above the masses, brands have started to push their message wider, louder, and further – with marketing that is shifting […]
Food festivals are popping up in many countries across the globe. Consumers are more interested in craft food and beverages, and many companies are capitalising on these events to market their products to consumers.
A whisky brand called Glenlivet wanted to showcase their flavours in a way that would appeal to both whisky newcomers and aficionados […]
Clothing brand giant H&M has partnered with the popular Coachella music festival many times. Each year, music festival-goers are excited to see what H&M will offer next. This type of hype goes a long way in helping the brand create awareness about their products and what they have to offer.
Being one of the biggest and […]
Last year, Google tested an interesting brand activation and experiential marketing campaign. The search engine giant took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village music festival and the Outside Lands festival in San Fransisco to increase awareness about and affinity towards the products.
The Outside Lands live music event attracted […]