Monthly Archives: October 2017

23Oct 17

Customer experience trends to start implementing

By |23 October 2017|Experiential Marketing|0 Comments

Customer experience trends continue to evolve along with technology and social media. Here are a few customer experience trends that your brand should start implementing today.

 

Be cheeky on social media

Too many South African brands are focused on being very professional and uptight in their communications. While this might be useful in media releases and official […]

16Oct 17

Retailers need to keep an eye on these festive season trends

By |16 October 2017|Marketing Campaigns|0 Comments

Criteo recently launched a whitepaper entitled 2017 An Enlightened Festive Season, highlighting some trends that retailers should keep an eye on. According to Criteo, more people will choose to shop online and technology will continue to change how people shop.

Omnichannel experiences

The growth in online shopping means that retailers need to focus on providing a more […]

9Oct 17

Questions to ask an experiential marketing company

By |9 October 2017|Experiential Marketing|0 Comments

Experiential marketing is a great way to create an emotional connection with your target audience. Whether you’re considering a pop-up event with virtual reality or smaller product sampling initiatives, it can quickly become a lot of work – which is why many people turn to experiential marketing companies to get the job done.

“There are a […]

2Oct 17

Sell experiences, not products

By |2 October 2017|Experiential Marketing|0 Comments

Thanks to the internet, social media, email, and smartphones, brands have more access to their target audiences than ever before. But why is it still so hard to actually engage with consumers and potential consumers? Instead of selling products, it might be in a brand’s best interest to sell experiences instead.

“Experiential marketing is a type […]