When you consider the most memorable experiential marketing campaigns, most of them inevitably belong to big brands. Experiential marketing isn’t just for the top guns, however. Instead of focusing on promotional materials, small businesses should be using experiential marketing campaigns to connect with their customers on an emotional level. Here are just a few reasons […]
Gone are the days when you could neatly segment your customer base into ‘online shoppers’ and ‘offline shoppers’. Today, brands need to focus on providing a seamless customer experience.
The first place to start is to understand where your customer is at during each touchpoint with your brand. Gaining a deep understanding of their needs, their […]
Whether or not a customer stays loyal to your brand, becomes a brand advocate, or moves to a competitor depends on many things, with customer experience being front and centre. While many companies are focusing on improving the experience that customers have at every touchpoint, not enough are paying attention to what happens after the […]
According to GE Capital Retail Bank’s second annual Major Purchase Shopper Study, 81% of consumers go online before heading out to the store, up 20% from last year, and spend an average of 79 days gathering information before making a major purchase.
“Thanks to social media, people spend a lot of their time researching products online. […]