Monthly Archives: February 2017

27Feb 17

Using brand ambassadors in the world of social media

By |27 February 2017|Brand Activation|0 Comments

The concept of using celebrities to promote brands and thereby increase brand recognition has been around for decades. Since the 1950’s, famous faces have endorsed everything from soap to cigarettes, with brands leveraging off Hollywood star power to associate themselves with greatness and ensure high visibility in the consumer market.

Brand ambassadors are still an extremely […]

20Feb 17

The future of experiential marketing in a technology driven world

By |20 February 2017|Brand Activation|0 Comments

The digital age has created a strange paradox. On the one hand, thanks to social media and communication apps such as WhatsApp and Snapchat, we are more connected than ever in real time and over global distances. On the other hand, technological advances mean that we’re getting closer and closer to a reality where we […]

13Feb 17

Tips to increase brand awareness in a flooded market

By |13 February 2017|Experiential Marketing|0 Comments

Building brand awareness can be difficult enough, especially so when the market is flooded with similar product offerings from other brands and advertisers competing for the same market. To create continuing brand loyalty, a marketing campaign is required that will to stand out to ensure sufficient brand recall. It’s simply not enough to devise and […]

6Feb 17

Connecting with consumers using brand ambassadors

By |6 February 2017|Brand Activation|0 Comments

One of the best ways to ensure that your brand connects with your target market is through brand activations and in-store promotions. From free samples handed out in shops, to events, expos and new product launches, giving consumers the opportunity to interact with and experience first-hand the benefits of your product is one of the […]