For many of us, Christmas bears special meaning, and some choose to enjoy the celebrations that it brings along with it, but for others, it is a time of gaining and reaping the benefits of driving sales before the actual season. Christmas creep can certainly give many shoppers the “creeps” and some may find it […]
As the person who has the most regular contact with clients, it could be said that an account manager has one of the most important roles in a marketing agency when it comes to maintaining client relationships. While this is essentially true, one of the issues faced in many agencies today is that account managers […]
When one thinks of an event in terms of experiential marketing, what immediately springs to mind is an enjoyable, interactive experience that results in positive feelings and emotions in the minds of consumers.
Sometimes, however, there is a requirement to connect consumers with not-so-pleasant experiences, to trigger a reaction that is needed to achieve a brand’s […]
Anyone who’s been in marketing for any length of time knows that building a strong brand is more than just about selling products. It’s about creating an experience that consumers can relate to. In short, it’s about nostalgia.
This is what generates brand loyalty, leading consumers to choose one brand over another with little regard for […]