As technology intensifies and competition proliferates, customers are demanding more bespoke and engaging interactions to give a brand the attention it warrants.
Interactivity vs Immersion
Interactivity is a two-way process involving the input of one party and response of the other in an ongoing manner. If this is how we define interactivity, then watching an advertisement on […]
Experiential marketing has becoming increasingly sophisticated. Customers expected to be courted and entertained while technology often demands more user interaction with an expert in order for the customer to understand or appreciate the product fully.
One size does not fit all
As such, the demand for the perfect team of Brand Ambassadors is high; it is no […]
While many businesses are including experiential marketing campaigns into their strategies, the brands that wholeheartedly take advantage of experiences as a core aspect of their businesses are benefitting most. With the real focus of any activation being the consumer, in-person events are a natural progression away from interruption-based tactics and towards editorially-driven material.
What is experiential […]
“The only constant in life is change.” This quote is as pertinent today as it was when coined by Heraclitus of Ephesus, a Greek philosopher, back in 500BC. Take the aviation industry as an example. Not much more than a hundred years ago the Wright brothers made the first controlled, sustained flight of a powered, […]
