Monthly Archives: February 2016

22Feb 16

Brand activation strategies: what it is and why you need it

By |22 February 2016|Brand Activation|0 Comments

For many people, the term ‘brand activation strategy’ might sound like another marketing buzzword that doesn’t really add value. Upon investigation, however, you will probably come to see that this type of marketing strategy can have a profound effect on your achieving your branding goals.

Brand activation is the process of increasing awareness and engagement with […]

15Feb 16

Targeting the low income market

By |15 February 2016|Marketing Campaigns|0 Comments

Appealing to people who don’t have a lot of disposable income is a tricky thing to do. Many times, clients don’t really understand their needs, fears and challenges, which can make their marketing efforts exceptionally difficult.

If you are doing business in Africa, then chances are that one of your company’s buyer personas is the poor […]

1Feb 16

Consider “woke Twitter” before you launch your next ad campaign

By |1 February 2016|Consumer News, Marketing Campaigns|0 Comments

If you use social media, then you’re probably aware of how quickly ad campaigns can get ripped to shreds on Twitter. Even if you’ve seen the ad and didn’t really think anything of it, the opinions of influencers and critical eyes on Twitter can change your idea about the campaign in an instant.

“Woke Twitter” is […]