Monthly Archives: March 2012

22Mar 12

Tradeway Promoters engage with over 40 000 consumers to introduce the new Hansa Pilsener bottle

By |22 March 2012|Press Releases|0 Comments

SAB Ltd partnered with Tradeway Promotions to introduce the new 330NRB Hansa Pilsener bottle to consumers. The new bottle, which has a sleek embossed body, has been introduced to bring the packaging in line with the brand positioning of “Being refreshingly different.”

Tradeway Promoters targeted 18-34 year old consumers in close to 1 000 regular bars […]

14Mar 12

Tradeway Promotions recruit 2 000 consumers for Hansa Pilsener

By |14 March 2012|Press Releases|0 Comments

Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations, managed the consumer recruitment element of the highly successful Hansa Pilsener “Legends in the Making” campaign, which through face-to-face interaction saw 2 000 Hansa Pilsener consumers being rewarded with tickets to staged music concerts nationally.

The recruitment activations formed part of the […]