Tradeway takes Duracell’s world record to the stores

By |24 June 2010|Press Releases|0 Comments

Leading experiential company, Tradeway Promotions has announced that it has successfully executed the in-store experiential component for Duracell’s Easter campaign which saw the brand break the GuinnessĀ® World Record for the largest chocolate bunny at 3.014 tonnes.

Duracell’s Easter initiative was an integrated campaign which included radio, experiential (in and out of store), public relations and […]