Connected Brand Experiences that Deliver Results

Everything we do is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, experiential events and brand love campaigns, and all aspects of field marketing.

We use smart, mobile technology for real-time reporting from the field and to generate instant social media exposure. Talk to Tradeway today for connected brand experiences that deliver results.

Tradeway will take care of the entire activation or promotion – from concept to planning to execution. We will also be using our innovative, online field reporting tools to provide measureable responses, return on investment numbers and other eye-opening market insights.Read More.....
Tradeway’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences. Consumers can ‘fall in love’ with your brand and share the news with the world via word of mouth and social media.Read More.....
Tradeway conducts various field marketing activities, providing market insights and tangible support for your brand in the field so that your marketing efforts reach new levels of effectiveness. Services include market research, mystery shopping, lead generation, incentive launches, staff training, store audits and other merchandising support activities.Read More.....

Brand Marketers!

Take your Brand Places with Tradeway

Tradeway is all about creating connected brand experiences – via brand activations, promotions, experiential campaigns, and field marketing.

We help get your brand out into the market and create a persuasive match between brand ambassador and consumer. – This allows consumers to engage with your brand, fall in love, and buy your products and services.

Tradeway can develop an effective brand engagement strategy from scratch or align with your existing marketing strategy or campaign.

Whatever your requirements, speak to Tradeway today for connected brand experiences that deliver results.

Brand Ambassadors!

Let your Career take off with Tradeway

Our savvy brand ambassadors represent some of the best global brands around. If you’d like to become a promoter or brand ambassador, register now by filling out our registration form or contact us for more information.

Tradeway performs about 60 000 brand activations and promotions a year, providing thousands of exciting promotions jobs and opportunities

You can learn and develop brand ambassador skills at our Tradeway Academy. At the same time you can gain insights on how to build a career in brand activation and experiential marketing.

The sky’s the limit!

Quick Facts

  • Tradeway performs around 60 000 brand activations a year, throughout South Africa and in 13 countries across Africa, and has a database of over 6 000 brand ambassadors.
  • We have developed a unique 4-tier brand ambassador rating platform with specific requirements per level – creating a persuasive match between the brand ambassador and the consumer within the requirements of your marketing strategy and budget.
  • Technology plays a big part in how we deliver measurable results and actionable insights to our clients. We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market.
  • Tradeway’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences where consumers fall in love with your brand and share the news via word of mouth and social media.

Latest Posts

  • Melrose Back to school

Tradeway takes Melrose back-to-school

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

  • change to Staedler

Tradeway drives switching at shelf

Tradeway, executed a back-to-school campaign that drove switching to Staedtler. Staedtler is one of the world’s leading manufacturers and suppliers of writing, colouring, drawing and creative products.
The Challenge
The retail channel […]